Privacy

Deluxe Loyalty Program recognizes the importance of protecting the privacy of all information provided to us and to the providers and partners associated with Deluxe Loyalty Program through the use of our services and related websites. We created the following policy guidelines with a fundamental respect for your right to privacy to guide our relationship with our users, visitors, customers, or any other consumers who use any of the websites, services, or benefits (collectively or individually, “you”, “your”, or “Consumers”)., framed in pages, co-branded microsites, services, or applications owned or provided to them by Deluxe Loyalty Program (the “Sites”).

  1. The Information Deluxe Loyalty Program Collects

Deluxe Loyalty Program may collect information before or after you sign up, place an order, submit information, or redeem benefits.

– Consumer Provided Information: When you visit the Sites, you may provide to Deluxe Loyalty Program what is generally called “personally identifiable” information (such as your name, email address, postal mailing address, and home/mobile telephone number, etc.). In addition, you may have the option of providing us with certain demographic information about yourself (such as age, gender, household compensation, interests, zip code, state, shopping habits, etc.).
– “Cookies” Information: When you visit the Sites, we may send one or more cookies – a small text file containing a string of alphanumeric characters – to your computer. Deluxe Loyalty Program uses both session cookies and persistent cookies. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the Sites. These persistent cookies can be removed, but each web browser is a little different. So, please review your browser “Help” file to learn the correct way to modify your cookies setup.
– “Automatically Collected” Information: When you use the Sites or open one of our emails, we may record certain data using technology, including “clear gifs” or “web beacons,” cookies (discussed above), IP addresses, unique “device IDs” (similar to IP addresses), and log files. “Automatically collected” data includes Sites use activity, web browser type, the website that referred you to us, the web pages you viewed on the Sites, and the dates and times that you visited the Sites.
– Provider Provided Information: When Deluxe Loyalty Program connects you with various benefits and services provided on the Sites, sometimes, it may share unique identifiers with those benefit and service providers (customer number, zip code, etc.) in order to facilitate the Consumer’s access to the benefits and services.

  1. The Way Deluxe Loyalty Program Uses Information

– Deluxe Loyalty Program uses the information that we collect to operate, maintain, and provide to you all of the benefits and services found on the Sites associated with your account, and for other non-marketing or administrative purposes such as notifying you of major service updates, sending you messages from the Sites, or for customer service purposes.
– Deluxe Loyalty Program uses all of the information that we collect from our Consumers to understand the usage trends and preferences, to improve the way the Sites work and look, to improve our marketing and promotional efforts, and to create new features and functionality.
– Deluxe Loyalty Program
uses “automatically collected” data to (a) process and record services, benefits, and bonus use and redemption activity; (b) store information so that you will not have to re-enter it during your visit or the next time you use the Sites; (c) provide custom, personalized coupon promotions, advertisements, content, and information; (d) monitor the effectiveness of marketing campaigns; (e) monitor aggregate usage metrics such as total number of visitors and pages viewed; and (f) process billing activity on your behalf.
– Deluxe Loyalty Program will not use your email address or other personally identifiable information that you provide directly to us to send promotional or marketing messages from third parties unless that is disclosed to you or unless you are provided an opt-out option.

  1. When Deluxe Loyalty Program Discloses Information

– Deluxe Loyalty Program BENEFITS discloses both “personally identifiable” and “automatically collected” information to our providers, affiliated companies, or other businesses or persons to process such information on our behalf, to provide website maintenance and security, to enable Deluxe Loyalty Program to fulfill benefit and services request, to offer certain features on the Sites, to assist us in improving the way the Sites work and look, and to create new features. We require that these parties agree to process such information in compliance with our Privacy Policy. We use reasonable efforts to limit their use of such information, and we require these parties to use any other appropriate confidentiality and security measures.
– We do not share “personally identifiable” information with other third-party organizations for their marketing or promotional uses without your consent except as part of a specific program or feature for which you will have the ability to opt-out.
– We may disclose Customer information if required to do so by law or in the good-faith belief that such action is necessary to comply with state and federal laws or respond to a court order, judicial or other government subpoena, or warrant.
– We also reserve the right to disclose Customer information that we believe, in good faith, is appropriate or necessary to take precautions against liability; protect Clients from fraudulent, abusive, or unlawful uses; to investigate and defend ourselves against any third-party claims or allegations; to assist government enforcement agencies; to protect the security or integrity of the Sites; and to protect against fraudulent uses, the rights, property, or personal safety of Deluxe Loyalty Program, our Clients, or others.

  1. Your Choices

We provide you the opportunity to ‘opt-out’ of having your personally identifiable information used for certain purposes, when we ask for this information. If you no longer wish to receive our email alerts and promotional communications, you may opt-out of receiving them by following the instructions included in each email or communication, by doing so when logged in as a customer, or you may contact us using the online Customer Support tools.

In some cases if you decline to share personal information on the Sites Deluxe Loyalty Program will not be able to provide certain services to you on the Sites. You may update, correct, or delete your personal information and preferences at any time by going to the edit profile section of the Sites. To protect your privacy and security, we take reasonable steps to verify your identity before granting access to personal information or before making corrections. YOU ARE RESPONSIBLE FOR MAINTAINING THE SECRECY OF YOUR UNIQUE PASSWORD AND ACCOUNT INFORMATION AT ALL TIMES.

  1. Third-Party Advertisers, Links to Other Sites

Third-party ad servers or ad networks may serve advertisements within the Sites. These third-party ad servers or ad networks use technology to send, directly to your browser, the advertisements and links that appear on the Sites. These ad servers automatically receive your IP address when this happens, and they may also use other technologies (such as cookies, javascript, or web beacons) to measure the effectiveness of their advertisements and to personalize their advertising content. Deluxe Loyalty Program Privacy Policy does not apply to, and we cannot control the activities of, such other advertisers or websites.

  1. Our Commitment to Data Security

Deluxe Loyalty Program
uses commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of your personal information. WE CANNOT, HOWEVER, ENSURE OR WARRANT THE SECURITY OF ANY INFORMATION YOU TRANSMIT TO AMERICAN SHOPPING BENEFITS, AND YOU DO SO AT YOUR OWN RISK. Once we receive your transmission of information, AMERICAN SHOPPING BENEFITS makes commercially reasonable efforts to ensure the security of our systems. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.

  1. Our Commitment To Children’s Privacy

Protecting the privacy of young children is especially important. For that reason, AMERICAN SHOPPING BENEFITS
does not knowingly collect or maintain information from persons under 13 years of age, and no part of the AMERICAN SHOPPING BENEFITS Sites are structured to attract anyone under 13. If you are under 13 years of age, then please do not use or access the Sites at any time or in any manner. If AMERICAN SHOPPING BENEFITS learns that personally identifiable information of persons under 13 years of age has been collected on the Sites without verified parental consent, then AMERICAN SHOPPING BENEFITS will take the appropriate steps to delete this information.

  1. Special Note to International Users

The Sites are hosted in the United States and are intended for and directed to users in the United States. If you are a Customer accessing the Sites from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure that differ from United States laws, please be advised that through your continued use of the Sites, which are governed by U.S. law and this Privacy Policy, you are transferring your personal information to the United States and you consent to that transfer.

  1. In the Event of Merger or Sale

In the event that AMERICAN SHOPPING BENEFITS is acquired by or merged with a third-party entity, we reserve the right, in any of these circumstances, to transfer or assign the information we have collected from our Consumers as part of such merger, acquisition, sale, or other change of control.

  1. Changes and Updates to this Privacy Policy

This Privacy Policy may be revised periodically, and this will be reflected by the “last modified” notice below. If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our homepage. In general, we only use your personal information in the manner described in the Privacy Policy in effect when we received that personal information. YOUR CONTINUED USE OF THE SITES CONSTITUTES YOUR AGREEMENT TO THIS PRIVACY POLICY AND ANY FUTURE REVISIONS.

  1. Effective Date, Date Last Modified